WiDonate provides a microdonation platform that links donors' credit or debit cards and automatically rounds up each purchase to the nearest dollar, directing the surplus to a selected nonprofit or athletic organization. The service offers bank‑grade security, real‑time reporting, and campaign support to create a continuous, low‑friction fundraising stream from everyday spending.
Funding
Funding not disclosed
Founders
Product
Problem
Nonprofit and athletic organizations often rely on infrequent, event‑based fundraising, making it difficult to secure a steady stream of small donations from everyday supporters.
Solution
WiDonate offers a microdonation platform that enables donors to link a credit or debit card and automatically round up each purchase to the nearest dollar. The rounded‑up amount is transferred to the chosen organization, creating a continuous, low‑friction fundraising channel embedded in daily spending. Bank‑grade security safeguards donor and transaction data, while personalized marketing support helps organizations launch and promote their Real Change Challenge campaigns. This approach turns routine transactions into a reliable source of incremental funding and keeps donors engaged year‑round.
Target Audience
Primary customers are nonprofit charities and collegiate or professional athletic programs seeking to augment traditional fundraising with a scalable, everyday giving solution.
Features
- Simple card‑linking process that rounds up every purchase to the nearest dollar
- Bank‑grade encryption and tokenization to protect donor and payment information
- Always‑on donation flow that provides continuous fundraising without requiring separate actions
- Campaign launch assistance, including priority access and personalized marketing support for Real Change Challenges
- Real‑time reporting dashboard for organizations to monitor microdonation volume and donor engagement