The startup offers a fundraising platform that enables children to raise money by sharing videos that showcase their skills and talents. This approach provides donors with engaging content while facilitating financial support for youth initiatives.
Funding
$2.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional fundraising methods for schools and youth organizations often involve selling products, collecting money, and managing inventory, which can be time-consuming and inefficient. These methods may also offer limited engagement for donors, resulting in lower participation and fundraising success.
Solution
WiddyUP is a fundraising platform designed to help kids raise money by creating and sharing videos showcasing their talents, hobbies, or interests with family and friends. The platform allows children to upload "WiddyUP" videos, which are only accessible to donors as a reward for their contribution. This approach provides donors with unique, engaging content while enabling groups to raise funds more effectively. WiddyUP streamlines the fundraising process by eliminating the need for physical products and simplifying donation collection, allowing groups to retain a larger percentage of the funds raised.
Target Audience
The primary users are schools, clubs, sports teams, and other youth organizations looking for a fun and effective way to raise money, as well as parents and children seeking an engaging fundraising experience.
Features
- Video-based fundraising platform where kids create and share videos of their talents and interests.
- Donors gain exclusive access to the "WiddyUP" videos as a reward for their donations.
- Groups can keep up to 90% of the funds raised, with increasing percentages as fundraising goals are exceeded.
- Customizable fundraising pages for groups to showcase their cause and track progress.
- Integrated dashboard for organizers to monitor student participation, fundraising metrics, and overall campaign performance.
- Two-step video screening process using cloud computing software and human review to ensure content appropriateness.