Brightcove Audience Insights provides a unified analytics platform that aggregates video engagement data across multiple sources, enabling media companies to visualize audience behavior and optimize content strategies. By delivering actionable insights and industry benchmarks, it helps organizations increase audience lifetime value and reduce subscriber churn.
Funding
$1.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Media companies struggle to aggregate and analyze video engagement data from disparate sources, hindering their ability to understand audience behavior and optimize content strategies. This lack of a unified view makes it difficult to identify key drivers of subscriber churn and maximize audience lifetime value.
Solution
Brightcove Audience Insights is a unified analytics platform that aggregates video engagement data across multiple sources, providing media companies with a comprehensive view of audience behavior. The platform harmonizes data from site and app analytics, subscriber management systems, payment processors, and video management systems. By visualizing key metrics and providing industry benchmarks, Audience Insights enables organizations to strengthen audience acquisition, improve content licensing decisions, and reduce churn. The platform also allows users to automate audience outreach efforts by designing segments based on viewer status, engagement level, and content preferences, which can then be synced with marketing systems and CRMs.
Target Audience
The primary users are media companies, streaming services, and video content providers seeking to understand audience behavior, optimize content strategies, and reduce subscriber churn.
Features
- Unified view of video data from various sources, including site and app analytics, subscriber management, and payment processors
- Customizable dashboards and reports for visualizing key metrics related to audience engagement and retention
- Industry benchmarks for comparing performance against peers
- Automated audience segmentation based on viewer behavior and preferences
- Direct data export to marketing systems like HubSpot, Braze, and Sailthru
- Integration with third-party app stores and distribution partners, such as Apple App Store and Roku Channels
- Customer Success program with onboarding assistance and ongoing support