WickedGud produces guilt-free noodles and pasta using indigenous, high-nutrition ingredients that replace refined flour with multigrain alternatives. This approach addresses the health concerns associated with traditional comfort foods, allowing consumers to enjoy indulgent meals without compromising their dietary goals.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many popular convenience foods like noodles and pasta are made with refined flour, which has low nutritional value and can contribute to unhealthy dietary habits. Consumers often struggle to find convenient, tasty meal options that align with their health and wellness goals.
Solution
WickedGud offers a range of noodles and pasta products made with multigrain flours, providing a healthier alternative to traditional refined-flour options. By using ingredients like whole wheat flour, lentil flour, chickpea flour, and brown rice flour, WickedGud delivers convenient meals that are high in protein and fiber. The company's product line includes instant noodles in various flavors, as well as pasta in different shapes, all formulated to be 100% maida-free and plant-based. WickedGud aims to allow consumers to enjoy their favorite comfort foods without compromising on nutrition.
Target Audience
The primary target audience includes health-conscious consumers, families looking for nutritious meal options for their children, and individuals seeking convenient, plant-based alternatives to traditional pasta and noodle products.
Features
- Noodles and pasta made with a blend of multigrain flours (whole wheat, lentils, chickpeas, brown rice)
- 100% Maida-free (refined flour-free)
- Plant-based and vegan-friendly formulations
- High in protein and fiber content compared to traditional refined flour products
- Instant noodles available in Masala, Schezwan, and Curry flavors
- Pasta available in Spaghetti, Rigatoni, Macaroni, Fusilli, and Penne shapes
- Popped chips made from chickpea flour with 50% less fat
- No added MSG or harmful palm oil in noodle products