Simone Russo
CEO

White Exchange provides a platform for managing and trading digital art assets. Their online tool offers features for secure storage, provenance tracking, and streamlined transactions for digital art collectors and creators.
Raised to date
$5.8MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CEO
Access to historically significant masterpieces is often limited, hindering cultural enrichment and educational opportunities, particularly for those outside traditional institutional settings. Furthermore, institutions face challenges in creating engaging and immersive experiences around these masterworks.
White Exchange (WHTEXCH) provides a platform that broadens access to historically inaccessible art and cultural masterpieces through digital technologies and immersive VR experiences. They collaborate with international partners to transform exclusive works into unforgettable cultural journeys, offering digital interpretations of cultural treasures. WHTEXCH also provides end-to-end support to institutional players in creating bespoke VR experiences that captivate, educate, and inspire, showcasing historical landmarks and designing interactive tools for learning or engagement. The platform aims to generate vital funds for preserving these treasures, inspiring future generations to connect with humanity’s artistic and intellectual heritage.
The primary target audience includes institutional players such as museums, universities, and cultural organizations seeking to provide access to digital masterpieces and create immersive VR experiences.