This online store and membership platform provides Australians with affordable and convenient access to eco-friendly health, pantry, and household products. By creating a community of consumers, the platform encourages collective buying power to promote positive environmental change.
Funding
Funding not disclosed
Founders
Product
Problem
Many Australians face challenges in accessing affordable and convenient eco-friendly health, pantry, and household products. Traditional retail options often lack a wide selection of sustainable goods, and the cost of these products can be prohibitive for some consumers. This limits the ability for individuals to make environmentally conscious purchasing decisions.
Solution
Wholesome Market is an online store and membership platform that provides Australians with access to a wide range of affordable, eco-friendly products. The platform offers over 3,000 organic and sustainable products across various categories, including pantry staples, snacks, personal care items, and household goods. By offering wholesale prices and member-exclusive discounts, Wholesome Market makes sustainable living more accessible. The platform also provides free, carbon-neutral shipping for orders over $79 and ensures that every order contributes positively to the community.
Target Audience
The primary target audience includes environmentally conscious Australians seeking affordable and convenient access to eco-friendly health, pantry, and household products. This includes individuals, families, and those living in remote areas with limited access to sustainable goods.
Features
- Extensive catalog of over 3,000 curated eco-health products, including organic, vegan, and gluten-free options.
- Membership program offering savings of up to 30% off retail prices.
- Free, carbon-neutral shipping on orders over $79.
- Options to shop by values such as Australian-owned, conscious, sustainable practices, organic, plant-based, and responsible sourcing.
- Cashback rewards on select products.
- "Recycle and Earn" program to promote environmental responsibility.