The startup operates an advertisement optimization platform that utilizes predictive analytics to match content recommendation partners with specific inventory packages based on factors like geography, device type, and website layout. This technology enables clients with multiple vendors to maximize ad revenue by ensuring the most profitable vendor competes for each impression.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Publishers often struggle to maximize revenue from native advertising due to the complexities of managing multiple content recommendation vendors. Optimizing ad performance across various platforms, geographies, and device types requires significant manual effort and expertise. This can lead to suboptimal vendor selection and lost revenue opportunities.
Solution
WhizzCo offers a native ad revenue optimization platform that enables publishers to maximize yield from their existing and new content recommendation vendors. The platform employs a machine learning yield engine that analyzes over 300 billion impressions to match content recommendation partners with specific inventory packages based on factors like geography, device type, and website layout. This vendor-neutral technology ensures that the most profitable vendor competes for each impression, creating an open market that drives better results. The platform supports over 40 native content and video ad providers across 150+ geographies and all devices through a unified monetization platform.
Target Audience
The primary target audience includes publishers who are currently working with native advertising vendors such as Outbrain, RevContent, and MGID, and are looking to increase revenue from content recommendation.
Features
- Machine-learning yield engine optimizes ad performance across multiple content recommendation vendors
- Supports over 40 native content and video ad providers
- Single-line-of-code implementation for easy integration
- Real-time analytics dashboard provides insights into ad performance
- Customizable content recommendation widget
- Integration with Google AdX as a certified Google MCM Partner
- Supports native video ads with high fill rates and CPMs