White Tiger provides a programmatic advertising platform that turns airport Wi‑Fi networks into revenue-generating assets. By integrating with existing Wi‑Fi infrastructure, it enables airports to earn per‑square‑metre revenue with no capital outlay, while giving brands access to a high‑value audience of business travelers through fully viewable, non‑skippable ads.
Funding
Funding not disclosed
Founders
Product
Problem
Airport operators often treat Wi‑Fi networks as a cost center, lacking a straightforward way to monetize the infrastructure. Traditional advertising approaches in airports require complex integrations, long deployment times, and provide limited visibility and targeting of high‑value travelers.
Solution
White Tiger offers an AI‑driven programmatic advertising platform that converts existing airport Wi‑Fi into a revenue‑generating asset. The solution integrates with the current Wi‑Fi hardware in under two weeks and enables real‑time bidding for non‑skippable ads that achieve 100% viewability. By leveraging anonymized connection data, the platform delivers granular targeting of a predominantly business‑traveler audience, resulting in high click‑through rates. Revenue is generated per square metre of Wi‑Fi coverage from day one, without any capital expenditure or personal data collection. Airports can monitor incremental earnings through a dashboard that reports RPM and overall uplift.
Target Audience
Primary customers are airport operators and terminal managers seeking to monetize Wi‑Fi assets, as well as premium brands and advertisers looking to reach high‑income business travelers through programmatic campaigns.
Features
- Seamless integration with existing Wi‑Fi infrastructure, requiring no additional hardware or capital investment
- Real‑time bidding (RTB) engine powered by AI to serve non‑skippable ads with guaranteed 100% viewability
- Granular audience segmentation targeting the 72% business‑traveler Wi‑Fi user base
- High‑performance metrics: average 20% click‑through rate and up to €33 revenue per mille (RPM)
- Immediate revenue activation from day one with a two‑week deployment timeline
- Privacy‑first design that operates without collecting personally identifiable information (PII)