Whirli offers a toy sharing subscription service that allows families to borrow from a library of over 1,000 toys, providing flexibility to keep items as long as needed and swap out unloved toys. This model reduces toy clutter and waste, enabling parents to access a variety of high-quality toys without the financial burden of purchasing them outright.
Funding
$7.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Families often accumulate a large number of toys that children quickly outgrow or lose interest in, leading to clutter and financial strain. Purchasing new toys can be expensive, and discarding unwanted toys contributes to environmental waste.
Solution
Whirli provides a toy-sharing subscription service that allows families to access a rotating library of toys for children aged 0-8 years. Members borrow toys using a token system, keeping them as long as their children enjoy them and swapping them for new ones when desired. This model offers flexibility, reduces toy clutter, and minimizes waste by extending the lifespan of each toy. Families can choose from over 1,000 toys, including wooden toys, STEM-focused items, books, dolls, and outdoor play equipment.
Target Audience
Whirli primarily targets families with young children (0-8 years old) who are looking for a cost-effective and environmentally conscious way to provide their kids with a variety of toys.
Features
- Access to over 1,000 toys from various brands and categories
- Flexible borrowing using a token-based system
- Unlimited swaps, allowing for continuous access to new toys
- Option to buy toys that children have grown to love
- Toys are safety-checked and sterilized after each swap
- Plastic-free, recyclable, and reusable packaging for deliveries
- Browse toys by age group, category, or brand