This company offers a cloud-based platform that provides data and predictive analytics for managing content licensing. Their software helps entertainment companies optimize the distribution and monetization of their TV and movie content.
Funding
$50M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The media and entertainment industry faces challenges in efficiently managing content licensing, distribution workflows, and financial performance tracking across various platforms like AVOD, FAST, SVOD, and social media. Manual processes and inconsistent reporting lead to missed revenue opportunities and difficulties in making informed content investment decisions.
Solution
Whip Media offers a SaaS platform that streamlines content licensing, optimizes distribution workflows, and automates financial performance tracking for the entertainment industry. The platform aggregates and normalizes data from multiple sources, including viewership and revenue, and automates partner royalty payments. By leveraging AI-powered innovations, Whip Media empowers content, finance, and operations teams to make data-driven decisions, maximize monetization, and improve operational efficiency. The platform's AI-enhanced Robotic Process Automation (RPA) dynamically retrieves and updates data, while advanced title matching minimizes manual errors.
Target Audience
Whip Media's primary customers include studios, distributors, and streaming platforms seeking to streamline content licensing, optimize distribution, and automate financial performance tracking.
Features
- AI-powered Robotic Process Automation (RPA) for automated data acquisition and reporting from multiple sources
- Advanced title matching using AI to minimize manual errors and provide precise insights into cross-platform performance
- Automated statement recognition using AI to identify customer, platform, and data source for seamless bulk ingestion of statements
- Comprehensive dashboards providing a single, actionable view of content performance across platforms
- Automated calculation of partner royalties, taking into account revenue shares, deductions, guarantees, and advances
- Content avails aggregation and normalization from disparate content sources
- Asset order and fulfillment tracking workflow to automate ordering with 3rd-party labs and provide visibility into asset status
- Integration with existing systems for contract management, content ordering, and partner payments