This social wardrobe application allows users to digitally curate and organize their clothing inventory for easy visualization. The platform generates personalized daily styling suggestions based on the user's existing garments and preferences. Users can also connect with friends to share inspiration, plan outfits, and track wardrobe investment metrics.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to efficiently manage their wardrobes, leading to difficulties in outfit planning, underutilization of clothing items, and potential overspending on unnecessary purchases. Existing methods for organizing and visualizing clothing collections are often time-consuming and lack integrated styling suggestions.
Solution
Whering is a digital wardrobe and styling application that enables users to curate, organize, and visualize their clothing collections. Users can add items by uploading images, searching a database of over 20 million items, or importing directly from retailer websites; the app then removes image backgrounds. Whering provides AI-driven styling suggestions, outfit planning tools, and the ability to track cost per wear, promoting more conscious consumption. The platform also incorporates social features, allowing users to share and gain inspiration from friends' wardrobes.
Target Audience
The primary target audience includes fashion-conscious individuals seeking to optimize their wardrobe, reduce clothing waste, and discover new styling possibilities, as well as users interested in sustainable fashion choices.
Features
- Digital closet organization with background removal for uploaded clothing images
- Extensive database of over 20 million clothing items for quick addition to virtual wardrobes
- AI-powered "Dress Me" feature for random outfit generation and styling suggestions
- Outfit planner to schedule looks for events and track packing lists for travel
- Personal style statistics, including cost per wear, to inform purchasing decisions
- Social features to connect with friends, share outfits, and gain style inspiration
- Wishlist and moodboard functionalities for saving desired items and style inspiration
- Integration with ethical, rental, independent, and pre-loved brands for sustainable shopping
- Chrome extension for uploading items and curating wishlists from any webpage