Where to know is an AI‑driven analytics platform that consolidates guest feedback from reviews, social media, and surveys, applying natural‑language processing to surface sentiment, emotion, and operational themes across the entire guest journey. It provides real‑time dashboards, AI‑generated multilingual reply suggestions, and competitive benchmarking to help hotel operators prioritize fixes, improve service, and protect revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Hotels receive guest feedback from many sources—online reviews, social media, in‑house surveys—but the data is fragmented, unstructured, and often overlooked until it impacts ratings and revenue.
Solution
Where to know provides an AI‑driven analytics platform that aggregates guest comments across all channels and applies natural‑language processing to extract sentiment, emotion, and thematic trends. The system delivers real‑time dashboards that map feedback to specific touchpoints in the guest journey, from pre‑arrival booking to post‑stay follow‑up. By surfacing early warning signals and quantifying the impact of issues on reputation metrics, hotels can prioritize operational fixes and tailor service interventions. Integrated AI‑generated reply suggestions enable consistent, multilingual guest communication, reducing response times while maintaining brand voice. The platform also offers competitive benchmarking, brand‑portfolio monitoring, and automated reporting to support strategic decision‑making.
Target Audience
Primary customers are hotel operators, revenue and brand managers, and multi‑property groups seeking to centralize reputation management and improve guest experience across the full stay lifecycle.
Features
- Automated collection and consolidation of reviews, social posts, and survey data from major platforms
- NLP engine that tags sentiment, emotion, and specific operational categories (cleanliness, service, F&B, facilities, etc.)
- Real‑time journey‑level dashboards showing guest expectations, in‑stay signals, and post‑stay trends
- AI‑generated, on‑brand reply templates supporting multiple languages and situational tones
- Competitive intelligence module that tracks market sentiment and benchmark performance across properties
- Portfolio‑wide brand consistency monitoring with alerts for experience gaps
- Weekly/monthly reporting suite that converts insights into actionable task lists and tracks impact
- Integration options for PMS, CRM, and other hotel systems via API