This company provides a traceability service for milk and dairy products, allowing consumers to track the product's journey from farm to table using a code on the container. The service offers insights into the production and processing of dairy products, including sourcing information.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often lack transparency into the origin and processing of their dairy products, making it difficult to support local producers or understand the journey from farm to table. The current labeling system provides limited information beyond basic nutritional facts.
Solution
Where Is My Milk From? is a traceability service that allows consumers to trace the origin of their milk and other dairy products. By entering a code found on the product container into the platform's search interface, users can instantly identify the dairy source. The platform aggregates data from the FDA's Interstate Milk Shippers (IMS) list to provide sourcing information. This enables consumers to make more informed purchasing decisions and connect with the origins of their dairy.
Target Audience
The primary target audience is consumers who are interested in learning more about the source of their dairy products and supporting local or regional dairy producers.
Features
- Code-based search functionality to identify the source dairy of milk, cream, yogurt, and other select dairy products.
- Access to a database of dairy plant codes derived from the FDA's IMS list.
- Mobile-friendly website for easy access on various devices.
- "Finding My Code" page with visual examples and tips for locating the traceability code on different dairy containers.
- Contact form for users to submit unrecognized codes or provide feedback.