When in Rome produces Italian craft wines in eco-friendly packaging formats such as paper bottles, aluminum cans, and bag-in-box, which generate up to ten times less carbon emissions compared to traditional glass bottles. The startup addresses the environmental impact of the wine industry by providing sustainable alternatives that promote healthier consumption practices.
Funding
$366.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The traditional wine industry relies heavily on glass bottles, which contribute significantly to carbon emissions due to their weight, manufacturing process, and transportation requirements. This reliance creates environmental concerns related to resource depletion and pollution.
Solution
When in Rome offers a range of Italian craft wines packaged in eco-friendly formats, including paper bottles, aluminum cans, and bag-in-box. These alternative packaging options significantly reduce carbon emissions compared to traditional glass bottles, minimizing the environmental impact associated with wine consumption. By providing sustainable packaging solutions, the company promotes environmentally conscious practices within the wine industry and offers consumers a way to enjoy quality wine with a reduced carbon footprint. The company's mission is to encourage a more sociable, healthy, and environmentally sustainable approach to wine consumption.
Target Audience
Environmentally conscious consumers seeking sustainable alternatives to traditional wine packaging.
Features
- Italian craft wines sourced from various regions.
- Paper bottle packaging made from recycled materials.
- Aluminum cans designed for single-serving portions.
- Bag-in-box format for larger quantities with extended shelf life.
- Focus on reducing carbon emissions through alternative packaging.