Funding
Funding not disclosed
Founders
Product
Problem
Consumers face a lack of incentives for daily eco-friendly actions, contributing to significant plastic waste and unsustainable consumption patterns. Existing recycling infrastructure often lacks mechanisms to directly engage and reward individuals for their participation.
Solution
Wheelo is a sustainability community platform that incentivizes eco-conscious behavior through a proprietary points system, known as Wheelo Points. The platform connects consumers with sustainable businesses, offering discounts and tangible environmental impact tracking. Users accumulate Wheelo Points by engaging in various eco-friendly activities, such as utilizing specialized recycling machines, participating in community initiatives, and patronizing partner brands. This gamified approach aims to foster consistent sustainable practices and build a network of environmentally responsible consumers and businesses.
Target Audience
The primary audience includes environmentally conscious consumers seeking rewards for sustainable actions and sustainable businesses looking to engage with this demographic and promote circular economy principles.
Features
- Wheelo Points loyalty program rewarding users for recycling, community engagement, and purchases from partner brands.
- Integration with specialized PET recycling machines that allow users to earn points for processed waste.
- Community features enabling users to earn points for creating events and fostering engagement.
- A network of allied sustainable businesses offering discounts and rewards redeemable with Wheelo Points.
- A B2B annual subscription model for businesses to participate in the Wheelo Points ecosystem.
- A premium subscription tier (Wheelo+) offering enhanced user benefits and rewards.