Wheelocity builds phygital access rails to connect brands with rural Indian consumers, starting with fresh produce distribution. The company utilizes location intelligence, IoT hardware, and smart forecasting to create an efficient, low-cost supply chain network. This infrastructure enables direct market access, improving assortment for consumers and reducing intermediary costs for brands.
Funding
$27M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The fragmented supply chain in rural India leads to limited selection and assortment of fresh produce, high consumer prices due to intermediary involvement, and significant waste and spoilage. This broken system restricts access to fruits and vegetables for 800 million Indians.
Solution
Wheelocity is building an access network for rural India, starting with fresh produce and groceries, by creating a high-frequency (daily) supply chain. The company employs a phygital (online + offline) model to open up e-commerce to this untapped market, providing the lowest cost and most efficient supply chain network for brands to directly reach 800 million Indians. Wheelocity utilizes location intelligence for optimized distribution routes, IoT and smart hardware for real-time data monitoring, and smart forecasting based on deep data models to reduce waste and spoilage.
Target Audience
The primary target audience is the 800 million consumers in rural India (Bharat) who currently have limited access to fresh produce and other goods, as well as brands seeking to tap into this market.
Features
- Dynamic and predictive algorithms for location intelligence
- Optimized distribution routes for channel cost efficiencies
- IoT-enabled and connected transactions for real-time data monitoring
- High transaction throughput through smart hardware
- Deep data models based forecasting for consumer behavior insights
- Reduced waste and spoilage through smart forecasting