WHAT IF is an always-on creative agent platform that enables teams to create, edit, and deploy interactive web projects through an AI-driven canvas environment. The service combines prompt-based generation with version-controlled repository storage, preview URLs, and direct GitHub integration, allowing users to iterate from concept to live deployment without leaving the browser. It includes a unique inbound email feature that lets users send requests to their workspace, which the system processes and threads automatically.
Funding
Funding not disclosed
Founders
Product
Problem
Building interactive web projects typically requires toggling between design tools, code editors, and deployment platforms, which fragments the creative workflow and slows iteration. Teams lack a unified environment where AI-assisted ideation, version-controlled development, and instant publishing happen in one continuous loop, causing context switching and friction between concept and launch.
Solution
WHAT IF provides an always-on creative agent workspace where users describe, generate, and refine interactive web projects through an AI-driven canvas. The platform stores project files in a built-in repository system that supports version history, letting users track changes and roll back as they iterate. Users can connect their GitHub account to sync repositories, and the service generates preview URLs for every change, enabling immediate client or team review. The environment supports publishing directly to named deployment URLs, turning a canvas idea into a live site without manual build steps. A distinctive inbound email feature gives each account a dedicated address; users can email requests, and the system processes and threads the content into the active workspace. The product also supports AI model calls with prompts, files, and URLs, letting the agent inspect links and generate contextually aware outputs.
Target Audience
Primary users are individual creators, designers, and development teams who build interactive web content and want an AI-assisted, browser-based environment for rapid prototyping and deployment.
Features
- Prompt-driven canvas for generating and editing interactive web projects with AI model calls that can process files, images, and URLs
- Built-in repository storage with version history, SHA-based commit content, and optional GitHub connection for bidirectional sync
- Instant preview URLs and named deployment URLs for sharing and publishing work publicly
- Dedicated inbound email address per account that processes user-authorized messages and threads replies into the canvas
- Public share links for spaces that provide read-only views without requiring recipients to sign in
- Credit-based usage system with monthly included credits and purchasable non-expiring credit packs