WhatConverts offers a lead tracking and attribution platform that connects marketing efforts to business outcomes. It captures and links all conversion types, including calls, forms, and chats, to their originating marketing sources. This provides businesses with clear insights into campaign performance and helps optimize marketing spend for maximum ROI.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle to accurately attribute marketing spend to actual conversions, leading to inefficient campaign allocation and a lack of clarity on ROI. Without a unified system to track calls, forms, and chats, it's difficult to understand which marketing channels are truly driving valuable leads and revenue.
Solution
WhatConverts provides a comprehensive lead tracking and attribution platform designed to connect marketing efforts with tangible business outcomes. The system captures all conversion types, including phone calls, web forms, and chat interactions, and links them directly to their originating marketing sources. This allows businesses to gain clear insights into campaign performance, identify high-performing channels, and optimize their marketing spend for maximum return on investment. By consolidating lead data and providing actionable analytics, WhatConverts empowers marketers to demonstrate their impact and drive growth.
Target Audience
The primary target audience includes marketing agencies, PPC and SEO professionals, and business owners who need to accurately measure marketing campaign performance and demonstrate ROI.
Features
- Unified lead tracking for calls, forms, chats, and eCommerce transactions.
- Dynamic Number Insertion (DNI) for call tracking and attribution.
- Form tracking for existing website forms, including iframe support.
- Chat lead tracking integrated with marketing campaign data.
- Transaction tracking for eCommerce sales, linking revenue to marketing sources.
- Lead qualification and valuation capabilities to assess lead quality and ROI.
- Customizable reporting with a drag-and-drop report builder.
- Integration with over 1,000 marketing and sales tools, including Google Ads, Facebook Ads, and CRMs.
- API access for seamless data export and integration with other systems.
- White-labeling options for agencies to brand the platform with their own identity.