Whatarethose provides a SaaS platform that uses AI visual‑search technology to identify, authenticate, and recommend sneakers and fashion products for online marketplaces. Their API lets customers find items by snapping a photo, and the company can also develop custom image‑classification models tailored to a client’s inventory, delivering up to 95% accuracy across a catalog of one million products.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion and sneaker marketplaces often struggle to provide fast, accurate product identification, authentication, and personalized recommendations, leading to poor user experience, increased fraud risk, and lost sales.
Solution
Whatarethose offers a SaaS visual search API that enables marketplaces to instantly recognize over one million sneaker and fashion items with 95% accuracy. The API supports a snap-to-search feature, allowing users to add products to listings by simply uploading an image. Custom image classification models can be trained for each marketplace to improve relevance. An authentication model detects counterfeit indicators such as stitching flaws or misalignments, giving buyers confidence in product authenticity. The platform also generates recommendation data to surface similar or complementary items, enhancing engagement and conversion.
Target Audience
Primary customers are online fashion and sneaker marketplaces, as well as e‑commerce platforms that need reliable visual identification, fraud prevention, and product recommendation capabilities.
Features
- Visual search API covering 1M sneaker and fashion products with 95% identification accuracy
- Real-time snap-to-search capability for instant product lookup and addition
- Customizable image classification model training tailored to individual marketplace inventories
- Authentication model that analyzes visual defects to flag potential counterfeits
- Recommendation engine that suggests similar or complementary items based on visual similarity
- Scalable SaaS deployment with API integration for e‑commerce platforms