The startup operates a mobile application that incentivizes users to walk by converting their steps into cash, gifts, or charitable donations. This approach encourages physical activity and promotes sustainable behaviors while providing tangible rewards for users' fitness efforts.
Funding
$240K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to maintain consistent physical activity levels due to lack of motivation or tangible rewards. Traditional fitness tracking apps often fail to provide sufficient incentives to encourage sustained engagement in walking and other forms of exercise.
Solution
WeWard is a mobile application that addresses this problem by incentivizing users to walk more through a rewards-based system. The app tracks users' steps and converts them into "Wards," a form of digital currency within the app. These Wards can then be redeemed for cash, gift cards from partner retailers, discounts on health and wellness products, or donations to charitable organizations. By providing tangible benefits for walking, WeWard motivates users to increase their daily step count, promoting a healthier lifestyle and environmentally friendly habits. The app also incorporates social features and challenges to further enhance user engagement and make walking a more enjoyable and rewarding experience.
Target Audience
The primary target audience includes individuals seeking to increase their physical activity levels, particularly those who are motivated by rewards and gamified experiences, as well as environmentally conscious consumers.
Features
- Step tracking and conversion into "Wards" digital currency
- Redemption of Wards for cash, gift cards, discounts, or charitable donations
- Partnerships with retailers, wellness brands, and charitable organizations
- Integration with health and wellness related offers
- Social challenges and performance tracking to motivate users
- WeCards feature to discover new places and events while walking
- Gamified experience with collectible WeCards and chapter-based rewards