Wethenew operates a marketplace specializing in authentic, limited-edition sneakers and streetwear, ensuring all products are new and never worn. The platform addresses the challenge of trust in the resale market by providing a reliable source for sneaker enthusiasts to purchase sought-after items with confidence.
Funding
$35.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
The resale market for limited-edition sneakers and streetwear suffers from a lack of trust, with buyers often uncertain about the authenticity and condition of items. This uncertainty makes it difficult for enthusiasts to confidently purchase sought-after products.
Solution
Wethenew operates a marketplace specializing in authentic, limited-edition sneakers and streetwear, ensuring all products are new and never worn. The platform aims to provide a reliable source where enthusiasts can confidently purchase items. Wethenew offers a curated selection of sneakers, shoes, streetwear, and accessories from brands like Nike, Adidas, Air Jordan, and New Balance. The company also provides a dedicated customer service team.
Target Audience
The primary audience includes sneaker enthusiasts, streetwear aficionados, and collectors seeking authentic, limited-edition products.
Features
- Marketplace for new and authentic limited-edition sneakers and streetwear
- Products from brands like Nike, Adidas, Air Jordan, New Balance, Yeezy, Salomon, and Asics
- Wide selection of sneakers including Nike Dunk, Air Force 1, Air Max, and Air Jordan models
- Streetwear apparel such as T-shirts, sweatshirts, pants, and jackets
- Accessories including caps, beanies, and care products
- Multiple payment options available
- Dedicated customer service team