Westcott Multimedia
Westcott Multimedia provides an AI-driven data platform that automates advertising and monitors streaming performance across an artist's entire catalog. The platform's signals engine analyzes stream, social, and market data to determine optimal ad spend, targeting, and creative, while real-time spike notifications alert users to engagement opportunities. It also aligns organic spike activity with ad spend to boost vinyl, merchandise, and ticket sales.
- Advertising Technology
- Music Technology
- Artificial Intelligence
- Software Only
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Music artists and labels struggle to monitor streaming performance across their full catalogs and often miss short-lived spikes in audience engagement. Manually managing recurring ad campaigns across platforms is time-consuming and inefficient, leading to wasted ad spend and missed revenue opportunities from vinyl, tickets, and merchandise.
Solution
Westcott provides an AI-driven data platform that automates advertising and monitors streaming performance across an entire catalog. Its signals engine analyzes stream data, social data, and market signals to determine when to spend, who to spend on, how much to spend, who to target, what interests to include, which ad platform to use, the campaign destination, and the ad copy and creative—while optimizing the ad continuously while it runs. Spike notifications alert users to moments of increased awareness across 100% of their catalog, allowing them to act immediately. The platform also aligns real-time organic spike activity with ad spend to amplify vinyl, merchandise, and ticket sales.
Target Audience
Primary users are artists, labels, and music industry professionals who need to manage ad campaigns and monitor streaming performance across their entire catalogs.
Features
- AI-driven signals engine that analyzes stream, social, and market data to automate ad spend decisions including targeting, budget, platform, and creative
- Real-time spike notifications that monitor 100% of the catalog 24/7 to catch engagement opportunities as they arise
- Smart spend feature that uses organic spike activity to boost vinyl, merchandise, and ticket sales through aligned ad campaigns
- Direct ad buying capability across Meta platforms from within the platform
- Automated campaign optimization that adjusts ads while they are running to improve performance
- Dynamically generated album artwork and ad copy based on real-time insights
- Roster Analysis tool that provides a historical snapshot of organic activity across the entire catalog to inform future spending decisions