WeRize is a socially distributed financial services platform that provides customized mortgages, unsecured loans, and group insurance specifically designed for families in small-town India. By utilizing a unique social distribution technology, WeRize connects underserved households with in-person assistance and tailored financial products, addressing the gap left by traditional financial institutions.
Funding
$32.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Families in small-town India often face challenges accessing tailored financial services due to the limited reach of traditional institutions and fintech companies. These underserved households require customized financial products and in-person assistance to navigate complex offerings.
Solution
WeRize provides a socially distributed financial services platform designed for families in small-town India, offering customized mortgages, unsecured loans, group insurance, and savings products. The platform utilizes a "Social Shopify of Finance" approach, connecting customers with trusted WeRize Partners who provide in-person consultation and support throughout the sales and after-sales process. By offering products in multiple regional languages and providing doorstep assistance, WeRize aims to bridge the gap between financial services and underserved households, empowering them to manage their finances effectively. The platform partners with multiple NBFCs, including its subsidiary, to fulfill the diverse loan requirements of its customer base.
Target Audience
The primary target audience is families in small-town India who are underserved by traditional financial institutions and require customized financial solutions and in-person support.
Features
- Customized financial products tailored to the unique needs of small-town India
- Doorstep assistance through a network of trusted WeRize Partners
- Mobile app available in multiple regional languages for easy management and tracking of financial products
- Social distribution technology platform connecting underserved households with financial services
- Partnerships with multiple NBFCs to offer a wide range of loan options