WePlanet is a mobile platform for Caribbean users that awards points for verified eco‑friendly actions such as using reusable bags or low‑impact products. Points can be redeemed in a marketplace of local merchants and vouchers, while the app offers challenges, educational content, and dashboards that track personal and community impact.
Funding
Funding not disclosed
Founders
Product
Problem
Many residents in the Caribbean lack convenient, tangible incentives to adopt everyday sustainable habits, resulting in low participation in waste reduction, reusable‑product use, and other climate‑positive actions.
Solution
WePlanet delivers a mobile platform that turns routine eco‑friendly choices into a gamified rewards experience. Users earn digital points by completing verifiable actions such as using reusable bags, selecting low‑impact products, or joining timed Eco‑Challenges. Accumulated points can be redeemed for vouchers, merchandise, or services offered by partner businesses, creating a direct economic benefit for sustainable behavior. The app also provides educational content and progress tracking to reinforce habit formation. By aggregating participation data, WePlanet enables community leaders and NGOs to monitor collective impact and tailor future campaigns. The solution is available on iOS and Android, ensuring broad accessibility across the region.
Target Audience
The primary users are environmentally‑conscious individuals and small enterprises in Caribbean islands who seek measurable incentives for adopting sustainable daily practices.
Features
- Point‑based incentive engine that assigns credits to specific actions verified through user‑submitted photos or location check‑ins
- Curated rewards marketplace featuring local merchants, eco‑product discounts, and experience vouchers
- Seasonal and themed Eco‑Challenges with leaderboards to foster friendly competition and sustained engagement
- In‑app educational modules and tips that explain the environmental benefit of each tracked activity
- Real‑time progress dashboard showing personal point balance, completed challenges, and carbon‑offset estimates
- API integrations for partner businesses to automatically issue rewards and capture participation metrics
- Push‑notification system for challenge reminders, new reward announcements, and community updates
- Secure data handling compliant with regional privacy standards, with optional anonymized analytics for impact reporting