Well is a health technology platform that offers personalized health journeys and coaching through an advanced health engine, guiding users to their next actionable health steps. The service addresses the challenge of individualized health management by providing tailored recommendations, rewards, and financial incentives to encourage healthier behaviors.
Funding
$147.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.






+7Founders
Product
Problem
Many individuals struggle to manage their health effectively due to a lack of personalized guidance and support, leading to difficulty in adopting and maintaining healthy behaviors. Traditional healthcare often lacks the individualized approach needed to address the unique needs and challenges of each person.
Solution
Well provides a health technology platform that delivers personalized health journeys and coaching, guiding users toward actionable steps to improve their well-being. By answering a few questions, users receive tailored recommendations and suggestions designed by health experts and powered by an advanced health engine. The platform offers rewards and financial incentives to motivate users to achieve their health goals, along with access to Well Guides for support with understanding bills, coverage, and finding local providers. The Well app integrates with Apple Health to personalize health tips based on real-time data.
Target Audience
Well primarily targets individuals seeking personalized health management solutions, including employees of organizations offering Well as a benefit, and those interested in proactive health improvement with the aid of coaching and incentives.
Features
- Personalized multi-day health journeys designed by experts
- Proactive "look ahead" suggestions powered by an advanced health engine
- Rewards and financial incentives for completing healthy steps
- Access to Well Guides for healthcare navigation and support
- Integration with Apple Health for real-time data personalization
- Gift card rewards redeemable at various brands, including Walmart, Starbucks, and CVS
- Monthly challenges focused on different aspects of health