Wellthi provides a B2B embedded virtual branch technology that integrates into mobile banking apps, enabling financial institutions to deliver personalized financial education and tools to their customers. This solution addresses the high costs of traditional banking branches by facilitating engagement and low-cost deposits through a community-driven digital experience.
Funding
$4.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AMFounders
Product
Problem
Traditional banking branches are expensive to maintain, and many customers, particularly younger demographics, prefer to engage with financial services through digital channels and social media. Financial institutions struggle to cost-effectively deliver personalized financial education and tools to a large customer base through mobile banking apps.
Solution
Wellthi provides a B2B embedded virtual branch technology that integrates directly into existing mobile banking applications, enabling financial institutions to offer personalized financial education, community-driven engagement, and gamified savings tools to their customers. The platform transforms a standard mobile banking app into a financial empowerment hub, fostering deeper customer relationships and driving low-cost deposits. By leveraging social networking concepts and a best-in-class content management system, Wellthi allows financial institutions to service large customer segments at scale while maintaining brand consistency and compliance. The virtual advisor module delivers financial learning through snackable social media-style posts, promoting group engagement and customer retention.
Target Audience
Wellthi targets financial institutions, banks, and credit unions looking to reduce branch costs, increase customer engagement, and attract younger demographics (Millennials and Gen Z) to their mobile banking platforms.
Features
- Virtual Advisor Module: Turns long-form financial content into engaging social media posts.
- Salesforce-powered CMS: Enables creation of unique and compliant digital experiences.
- Gamified Savings Goals: Drives low-cost deposits and increases assets under management.
- Social Feeds: Leverages social networking to attract and retain millennial, Gen Z, and multicultural customers.
- Unique Data Insights: Provides data to personalize the customer experience and capitalize on cross-selling opportunities.
- Digital Wallet: Allows users to save and spend within the Wellthi ecosystem.