Wellp is a fitness app that automatically tracks activities such as running, cycling, and swimming through integration with Strava, allowing users to earn points for their workouts. Users can monitor their progress, set goals, and redeem accumulated points for discounts at their favorite stores, incentivizing a healthier lifestyle.
Funding
Funding not disclosed
Founders
Product
Problem
Many fitness tracking apps lack compelling incentives to motivate sustained engagement, leading to decreased user activity and abandonment of fitness goals. Users often struggle to find value beyond basic activity logging and progress monitoring.
Solution
Wellp is a fitness application that rewards users for completing workouts by automatically tracking activities such as running, cycling, and swimming via Strava integration. The app allows users to earn points for their physical activities, monitor their progress, set goals, maintain streaks, and compete with friends. Accumulated points can then be redeemed for discounts and exclusive benefits at partner stores, providing a tangible incentive for maintaining a healthy lifestyle.
Target Audience
Wellp targets individuals who are already active or are looking to become more active and are motivated by gamification and tangible rewards.
Features
- Automatic activity tracking through Strava integration for running, cycling, swimming, and gym workouts
- Point accumulation system based on workout intensity and duration
- Progress monitoring with visual dashboards, goal setting, and streak tracking
- Social features for competing and collaborating with friends
- Reward redemption system for discounts and exclusive benefits at partner stores