Welia is a Moroccan online booking platform that connects users with beauty and wellness professionals, including hair salons, nail studios, spas, and tattoo parlors. The platform enables customers to discover vetted venues, compare services and prices, and book appointments directly, while also featuring active discounts and curated editor's picks.
Funding
Funding not disclosed
Founders
Product
Problem
Finding and booking beauty and wellness treatments in Morocco often requires visiting multiple salons, making phone calls, or relying on word-of-mouth, which is time-consuming and lacks price transparency. Customers struggle to compare service quality, availability, and pricing across different providers, while salons face challenges in managing appointments and attracting new clients.
Solution
Welia provides a centralized digital marketplace where users can browse, compare, and book beauty and wellness services across multiple Moroccan cities. The platform lists detailed service menus with specific durations and prices, such as a 30-minute underarm waxing at 30 MAD or a 1.5-hour Thai massage with herbal compresses at 930 MAD, enabling direct online booking. Welia also aggregates active promotions and package deals, like a 58% discount on Botox treatments, and highlights top-rated venues through an editor's picks section based on user reviews and ratings. The platform supports a wide range of categories, including hair, nails, waxing, lashes, makeup, hammam and spa, massage, face and body treatments, and tattoo and piercing services.
Target Audience
Primary users are individual consumers in Morocco seeking beauty and wellness services, ranging from routine treatments like haircuts and manicures to specialized services such as Thai massage and tattoo work. The platform also serves salon owners and independent practitioners who use Welia to list their services, manage bookings, and reach new customers.
Features
- Search and filter by service category (e.g., coiffure, onglerie, massage) and city, with dedicated pages for major locations like Casablanca, Marrakech, and Rabat
- Detailed service listings with specific durations, prices in Moroccan Dirhams (MAD), and direct booking links for individual treatments
- Active deals and package offers with visible discount percentages and savings amounts, such as a 58% Botox promotion or a 27% Royal Pack
- Venue profiles with user ratings, review counts, and location details, including street addresses and neighborhood information
- Editor's picks section featuring highest-rated venues with aggregated scores, such as Suan Thaï with 4.9 stars from 339 reviews
- Integrated booking system that allows customers to select multiple services in a single session and view all available offerings per salon