We Hate Exercise
We Hate Exercise is a virtual, evidence-based program that makes movement doable through personalized plans, daily accountability, and real human support. Each participant is paired with a dedicated human coach (not AI) who helps set responsive goals and provides ongoing encouragement. The program reports that 90% of participants start moving and keep it up, with depression and anxiety cut in half.
- Wellness & Fitness Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Many individuals struggle to initiate and maintain regular physical activity despite understanding its importance, often due to lack of motivation, accountability, or personalized support. Traditional exercise programs frequently fail because they do not address the psychological and practical barriers that keep people sedentary.
Solution
We Hate Exercise provides a virtual, evidence-based program that makes movement doable through personalized plans, daily accountability, and real human support. The program pairs each participant with a dedicated human coach who helps set responsive goals and provides ongoing encouragement. A supportive community and simple daily tracking tools reinforce consistent behavior, while prizes and rewards add positive reinforcement. The program is built on clinical and behavioral science principles, and trusted by organizations dedicated to promoting optimal health.
Target Audience
Primary customers are individuals who struggle to stay active and want a supportive, non-intimidating approach to movement, as well as organizations dedicated to promoting optimal health among their members or employees.
Features
- Real 1:1 human coaching with personalized attention (not AI-based)
- Personalized, responsive goals that adapt to individual progress and needs
- Supportive community for peer encouragement and connection
- Simple daily tracking to build and maintain momentum
- Prizes and rewards to incentivize continued participation
- Evidence-based resources grounded in clinical psychology and behavioral science