Wecheer is a Customer Experience Management platform that digitizes offline sales by allowing consumers to scan receipts or QR codes to earn rewards, providing brands with detailed insights into customer purchasing behavior. This technology addresses the challenge of tracking offline consumer engagement and enhances loyalty by incentivizing repeat purchases through targeted campaigns.
Funding
$4.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
CPG brands often lack direct insight into consumer behavior for offline purchases, making it difficult to track the effectiveness of marketing campaigns and build customer loyalty. Traditional methods of gathering data from offline sales are often manual, inaccurate, and lack real-time insights. This makes it challenging to personalize consumer engagement and incentivize repeat purchases effectively.
Solution
Wecheer provides a Customer Experience Management (CXM) platform that digitizes offline sales, giving brands direct access to consumer purchasing behavior. The platform enables consumers to scan receipts or QR codes to earn rewards, converting each offline sale into a digital data point. Brands can then track offline reach, monitor acquisition channels, and understand consumer buying habits to optimize marketing efforts. By incentivizing repeat purchases through targeted campaigns and personalized messaging across SMS, WhatsApp, and email, Wecheer helps brands build loyalty and increase customer lifetime value.
Target Audience
Wecheer primarily targets CPG brands that lack control over their point-of-sale (POS) and seek to gain direct insights into consumer behavior for offline purchases, as well as wholesalers, retailers, and staff at 3rd party POS.
Features
- Smart Scanning: Allows consumers to scan receipts or QR codes to earn rewards, capturing offline purchase data.
- Segmentation: Enables brands to segment and engage with channel partners based on engagement, demographics, and purchase behavior.
- Gamification: Uses scratch card rewards to gamify the customer experience and incentivize engagement.
- Offline Data Capturing: Integrates with third-party platforms like HubSpot and Salesforce to turn data into actionable market strategies.
- Personalized Messaging: Facilitates direct-to-consumer campaigns with tailored messaging via SMS, WhatsApp, and email.
- Real-time Analytics: Provides a live analytics dashboard for monitoring campaign performance and customer behavior.
- CRM Automation: Streamlines processes with Clevertap automation and AI-driven solutions.