WeArisma provides a global influence analytics platform that utilizes AI and extensive data insights to enhance influencer marketing strategies for brands and agencies. The platform enables precise measurement of campaign effectiveness and audience engagement, ensuring brands can optimize their marketing efforts and achieve measurable business growth.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and agencies struggle to accurately measure the effectiveness of influencer marketing campaigns due to the difficulty in capturing the full scope of brand mentions and analyzing audience engagement across various platforms. Traditional metrics often miss a significant portion of earned media value, making it challenging to optimize strategies and demonstrate ROI.
Solution
WeArisma offers an AI-powered analytics platform that provides comprehensive insights into influencer marketing performance. The platform utilizes visual and video recognition technology to uncover untagged brand content and analyze online conversations, capturing a more complete picture of earned media impact. By benchmarking against competitors, identifying emerging trends, and assessing campaign sentiment in real-time, WeArisma enables brands and agencies to make data-driven decisions, optimize their influencer strategies, and maximize ROI. The platform's natural language search capabilities and customizable reports further streamline the process of identifying relevant influencers and showcasing campaign success.
Target Audience
The primary customers are brands and marketing agencies seeking to enhance their influencer marketing strategies with data-driven insights and comprehensive analytics.
Features
- AI-powered visual and video recognition to identify untagged brand mentions
- Natural language search for efficient influencer discovery
- Real-time sentiment analysis of influencer campaigns
- Competitive benchmarking to track market share
- Trend identification to shape creative strategy
- Customizable reporting to demonstrate ROI
- Access to a database of 130M+ verified influential accounts and 20B+ online conversations
- Global coverage including Europe, US, and Asia