STAND+
STAND+ designs energy-recovery footwear that dissipates impact laterally through the outsole and insole system, reducing joint stress for people who stand for long hours. The shoes feature a heat-moldable fit activated by a hair dryer, eliminating break-in periods, and are APMA Certified and HSA/FSA eligible. The lineup includes slip-resistant AntiGrav2 for kitchen and hospital environments, with prices starting at $65.
- Fashion Technology
- Consumer Goods
- Hardware
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Traditional footwear is built for running and forward momentum, compressing and bouncing back in a way that propels upward force into joints. Over long hours of standing and walking, this increases joint stress and fatigue, leading to pain in the feet, knees, and back for people in demanding professions and active lifestyles.
Solution
STAND+ provides energy-recovery footwear engineered to dissipate impact and disperse it laterally through an outsole and insole system, keeping energy from traveling upward into joints. The AntiGrav line includes heat-moldable shoes that conform to each wearer's unique foot shape using a standard hair dryer, eliminating break-in periods. The shoes are APMA Certified and HSA/FSA eligible, with the Ortholite X-40 insole serving as the core biomechanical technology. The company also offers a Shoe Finder quiz that matches users to the right product and size based on their movement patterns and pain points.
Target Audience
Primary customers are healthcare professionals such as nurses, restaurant and culinary workers, and athletes at professional and collegiate levels who spend long hours on their feet and seek relief from joint stress and fatigue.
Features
- Energy-dissipation outsole and insole system that absorbs impact and disperses force laterally instead of directing it upward through joints
- Heat-moldable custom fit: wearers apply heat with a hair dryer for 15–30 seconds and the shoe molds to their foot shape, requiring no break-in period
- Ortholite X-40 Recovery Insole with arch contouring and heel cup, removable and machine-washable, transferable to other shoes
- ASTM-certified slip-resistant outsoles on AntiGrav2, designed for kitchen, hospital, and wet environments
- Antimicrobial and fluid-resistant materials with machine-washable exterior for demanding work settings
- XL Extralight construction averaging 5.7 ounces per shoe, 3x lighter than comparable materials
- DualCush™ Technology on AntiGrav3 with dual-density cushioning to disperse pressure and absorb impact
- Product lineup includes AntiGrav1 ($120), AntiGrav2 ($140), Frontline ($90), Pro Line ($110), AG3 Slide ($65), and standalone Recovery Insoles ($45)