XALT provides a cloud platform that adds real-time interactive overlays, chat rooms, and personalized content to live sports streams, letting viewers vote, react, and engage without leaving the broadcast. The system captures interaction data for rights holders and offers quick deployment tools for broadcasters to launch immersive events within days.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional live sports broadcasts are primarily linear and offer limited interaction, making it difficult to engage younger, digitally native audiences who expect real-time participation and community features. This lack of interactivity reduces fan retention and hampers cost‑effective customer acquisition for rights holders and streaming platforms.
Solution
XALT delivers a cloud‑based platform that transforms standard live sports streams into interactive, real‑time experiences. The system integrates fan‑athlete interaction tools, community chat, and personalized overlays directly into the broadcast, enabling viewers to engage, vote, and share moments without leaving the stream. XALT’s modular architecture allows rights holders and streaming services to activate immersive broadcasts quickly, reducing time‑to‑market for new interactive events. All viewer interactions and engagement metrics are captured as proprietary data for the rights holder, supporting targeted marketing and monetization strategies. By providing a single, end‑to‑end solution, XALT helps broadcasters acquire and retain younger fans in a cost‑effective manner.
Target Audience
Primary customers are sports rights holders, broadcasters, and streaming platforms seeking to attract and retain Gen Z and other digitally native fans through interactive live experiences.
Features
- Real-time interactive overlays (polls, quizzes, live reactions) that sync with the live video feed
- Integrated fan‑athlete chat and community rooms for on‑screen discussion and social sharing
- Quick‑deployment toolkit that lets broadcasters launch interactive events within days
- Personalization engine that tailors content and offers based on viewer behavior and preferences
- Full data capture and analytics dashboard delivering actionable insights on engagement and audience demographics
- API and SDK support for seamless integration with existing streaming services and DTC platforms