Provides an integrated dealership management platform that combines digital retail, CRM, F&I, and fixed operations tools to streamline automotive sales and service processes. This platform addresses inefficiencies in customer experience, trust, and operational growth by centralizing data and enabling seamless communication across dealership functions.
Funding
Funding not disclosed
Founders
Product
Problem
Automotive dealerships face challenges in managing disparate systems for digital retail, CRM, finance and insurance (F&I), and fixed operations, leading to inefficiencies and a fragmented customer experience. This lack of integration hinders seamless communication across departments and limits the ability to leverage data for informed decision-making and business growth.
Solution
CDK Global provides an integrated Dealership Xperience Platform that connects various aspects of automotive retail, aiming to streamline operations and enhance the customer journey. The platform combines digital retail, CRM, F&I, dealer management system (DMS), fixed operations, and network and communication services into a unified solution. By centralizing data and workflows, CDK enables dealerships to deliver a consistent experience from online interactions to in-store visits. The platform's open architecture facilitates integration with third-party applications, allowing dealerships to customize their technology stack. CDK's solutions are designed to improve profitability, increase customer satisfaction, and drive overall business growth for automotive retailers.
Target Audience
The primary target audience includes automotive dealerships, original equipment manufacturers (OEMs), independent software vendors (ISVs), and heavy truck dealerships seeking to improve their operations and customer experience.
Features
- **Dealership Xperience Platform:** An open, integrated platform focused on customer experience.
- **Digital Retail:** Enables a seamless and consistent customer experience from online to in-store.
- **Customer Relationship Management (CRM):** Centralizes customer data to drive business growth.
- **Finance & Insurance (F&I):** Maximizes profit opportunities and customer satisfaction during the financing process.
- **Dealer Management System (DMS):** Streamlines dealership operations with a powerful, industry-leading system.
- **Fixed Operations:** Optimizes service department profitability and enhances the customer experience.
- **Network & Communication Services:** Provides IT infrastructure and support to ensure reliable connectivity.
- **Intelligence:** Leverages data insights and analytics to fuel informed decision-making.