Provides a SaaS platform with a single API that integrates embedded lending solutions into existing workflows, connecting SMEs with multiple lenders to streamline funding access. By offering predictive cash flow insights and a fully managed end-to-end lending experience, it helps businesses increase transaction volume, improve customer retention, and generate new revenue streams through commission on lending deals.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small and medium-sized enterprises (SMEs) often struggle to access necessary funding due to complex application processes and limited awareness of available lending options. Existing workflows often lack integrated lending solutions, creating friction and hindering SMEs' ability to secure capital efficiently.
Solution
Groov provides a SaaS platform that offers a single API to integrate embedded lending solutions directly into existing workflows, connecting SMEs with a diverse network of lenders. The platform streamlines the funding access process by offering a fully managed, end-to-end lending experience. By providing predictive cash flow insights, Groov helps businesses increase transaction volume, improve customer retention, and unlock new revenue streams through commissions on successful lending deals. The solution features a flexible orchestration layer that connects distributors and finance providers with SMEs, offering a range of products from multiple lenders to increase acceptance rates and provide access to the best deals.
Target Audience
Groov primarily targets SaaS platforms, business banking providers, payment services, marketplaces, and wholesalers seeking to enhance their offerings with embedded lending solutions for their SME customers.
Features
- Single API for integrating embedded lending solutions into existing platforms
- Connection to multiple lenders, increasing the likelihood of loan approval
- Predictive insights on future cash flow, sales, profitability, affordability, and likelihood to default
- End-to-end customer experience covering offers, applications, fulfillment, and account management
- Capital-agnostic lending gateway
- Consent-based access to bank and payment account transaction data
- No-code hosted solution, APIs, SDKs, and plug-ins for flexible integration