Funding
Funding not disclosed
Founders
Product
Problem
Advertisers on YouTube and Connected TV (CTV) often face challenges with ad placements appearing in unsafe, irrelevant, or low-performing content, leading to wasted ad spend and diluted campaign effectiveness. Manually vetting the vast number of channels and videos is impractical, leaving campaigns vulnerable to brand misalignment and reduced ROI.
Solution
Filament provides a contextual targeting and brand safety platform designed to optimize YouTube and CTV advertising. The platform combines advanced machine learning with human verification to analyze and classify content, ensuring ads are served only in brand-safe and relevant environments. This approach allows advertisers to move beyond basic demographic targeting and leverage contextual relevance to reach audiences with greater precision and impact. Filament's technology helps to clean up placements, identify niche communities, and provide transparency into where ad spend is allocated, ultimately improving campaign performance and protecting brand integrity.
Target Audience
The primary target audience includes performance marketers, brands, and agencies managing YouTube and CTV advertising campaigns who seek to enhance brand safety, improve targeting precision, and optimize media spend.
Features
- Proprietary technology stack for content analysis, scoring, and classification of YouTube channels and videos.
- Hybrid AI and human review process for meticulous vetting of content for brand safety, relevance, and tone.
- Daily updated exclusion lists to proactively block unsafe, irrelevant, or low-quality inventory.
- Contextual targeting capabilities that map content to specific audience mindsets and interests.
- Channel-level transparency and reporting, providing detailed insights into ad placements.
- Integration with Google Ads and DV360 for seamless campaign activation and automated exclusion list updates.
- Curated lists of over 700 pre-vetted topics and millions of high-quality, brand-safe channels.
- Support for both self-service and managed service campaign activation.