Funding
Funding not disclosed
Founders
Product
Problem
Assessing audience subconscious emotional responses to content is challenging, leading to suboptimal creative and marketing decisions. Traditional methods often fail to capture genuine, unfiltered reactions, resulting in a disconnect between content and audience engagement.
Solution
DiO provides a platform for mapping subconscious emotional responses to content through facial coding and wearable technology. This approach generates actionable insights that inform content development, concept testing, and marketing strategies across film, television, advertising, and gaming. By quantifying audience attention and emotional engagement, DiO aims to improve outcomes for creative and media projects. The platform offers three distinct testing solutions: At Home, utilizing a PressPlay Panel with facial coding; Screening Room, employing wearable tech in a live screening environment; and In Lab, for controlled deployments of DiO's proprietary technology and AI engine.
Target Audience
The primary customers are professionals in the film, television, advertising, and gaming industries responsible for content development, concept testing, and marketing strategy.
Features
- Facial coding technology to analyze micro-expressions and map emotional responses.
- Wearable sensors to capture physiological data indicative of attention and engagement.
- PressPlay Panel for at-home content testing with integrated facial coding.
- Live Screening Room solution for capturing emotional responses in a controlled, large-screen environment.
- In-Lab deployment option for custom-controlled testing scenarios.
- Proprietary AI engine for processing raw data into actionable insights.
- Application across film, TV, advertising, and gaming sectors for concept testing, production screening, and marketing material evaluation.