Audiences is a client-cloud-native application that provides first-party audience data for targeted advertising and marketing campaigns. By enabling advertisers to leverage their own audience insights, the platform increases campaign effectiveness and enhances return on investment.
Funding
Funding not disclosed
Founders
Product
Problem
Many advertising and marketing campaigns fail to effectively leverage first-party customer data, leading to wasted ad spend and missed opportunities for targeted messaging. Data privacy concerns, security risks, and the complexity of integrating disparate data sources often prevent organizations from fully utilizing their customer intelligence for advertising purposes. The impending obsolescence of third-party cookies further exacerbates the need for brands to activate their own first-party data assets.
Solution
Audiences is a cloud-native application designed to enable companies to activate their first-party customer data directly within advertising and marketing platforms. Deployed within a customer's existing cloud environment, Audiences facilitates the creation, management, and publishing of targeted audience segments for improved campaign performance. By connecting directly to a brand's data warehouse, the platform ensures real-time data access while adhering to stringent data privacy and security protocols. Audiences empowers marketers to deterministically exclude existing customers from acquisition campaigns, generate lookalike audiences from valuable customer archetypes, and deliver personalized messaging across various channels.
Target Audience
The primary target audience includes marketing teams, advertising agencies, and brands across retail, pharmaceutical, finance, and travel industries seeking to improve advertising performance by leveraging their first-party customer data.
Features
- Native deployment within customer's cloud infrastructure (AWS, GCP, Azure)
- Direct connectivity to data warehouses such as Snowflake, Databricks, Amazon Redshift, and Azure Synapse
- Real-time data access for up-to-date audience segmentation
- Automated audience creation, management, and cloning capabilities
- Pre-built connectors for seamless integration with major advertising platforms
- Secure data processing that adheres to GDPR and CCPA compliance standards
- Cookieless audience targeting leveraging first-party customer data