Way is an experiential platform that integrates directly with existing websites using a single line of code to maintain brand consistency while managing ticketed events and curated experiences from a centralized hub. This solution reduces operational complexity and enhances revenue opportunities by streamlining the booking process and eliminating the need for third-party platforms.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+8Founders
Product
Problem
Many businesses struggle to efficiently manage and market their curated experiences, ticketed events, and recurring programming, often relying on disparate third-party platforms that create operational complexity and inconsistent branding. This can lead to increased labor hours, fragmented customer experiences, and missed revenue opportunities.
Solution
Way provides an experiential platform that integrates directly into existing websites via a snippet of code, enabling businesses to manage and market their experiences from a centralized hub while maintaining brand consistency. The platform streamlines the booking process, eliminating the need for multiple third-party platforms and reducing operational overhead. Way offers tools to build, market, manage, and scale brand-defining experiences, ticketed events, and recurring programming.
Target Audience
Way's primary customers are brands in the hospitality sector, including hotels and resorts, seeking to create and manage curated experiences, ticketed events, and recurring programming for their guests and local communities.
Features
- Direct website integration using a single line of code to inherit existing CSS properties and ensure brand consistency.
- Experience builder with AI curation capabilities.
- Booking management tools for resources, payments, and partners.
- Session view for managing flexible durations.
- Analytics and reporting dashboards.
- Email and notification features for direct marketing.
- Scalable infrastructure to support a growing number of experiences and participants.