About Way

Way is an experiential platform that integrates directly with existing websites using a single line of code to maintain brand consistency while managing ticketed events and curated experiences from a centralized hub. This solution reduces operational complexity and enhances revenue opportunities by streamlining the booking process and eliminating the need for third-party platforms.

```xml <problem> Many businesses struggle to efficiently manage and market their curated experiences, ticketed events, and recurring programming, often relying on disparate third-party platforms that create operational complexity and inconsistent branding. This can lead to increased labor hours, fragmented customer experiences, and missed revenue opportunities. </problem> <solution> Way provides an experiential platform that integrates directly into existing websites via a snippet of code, enabling businesses to manage and market their experiences from a centralized hub while maintaining brand consistency. The platform streamlines the booking process, eliminating the need for multiple third-party platforms and reducing operational overhead. Way offers tools to build, market, manage, and scale brand-defining experiences, ticketed events, and recurring programming. </solution> <features> - Direct website integration using a single line of code to inherit existing CSS properties and ensure brand consistency. - Experience builder with AI curation capabilities. - Booking management tools for resources, payments, and partners. - Session view for managing flexible durations. - Analytics and reporting dashboards. - Email and notification features for direct marketing. - Scalable infrastructure to support a growing number of experiences and participants. </features> <target_audience> Way's primary customers are brands in the hospitality sector, including hotels and resorts, seeking to create and manage curated experiences, ticketed events, and recurring programming for their guests and local communities. </target_audience> ```

What does Way do?

Where is Way located?

Way is based in Austin, United States.

When was Way founded?

Way was founded in 2020.

How much funding has Way raised?

Way has raised 20000000.

Location

Austin, United States

Founded

2020

Funding

20000000

Employees

54 employees

Major Investors

Tiger Global Management

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Way

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Executive Summary

way.co 3K+

Crunchbase

Founded 2020 – Austin, United States

Funding

Estimated Funding

$20M+

Major Investors

Tiger Global Management

Team (50+)

No team information available.

Company Description

Problem

Many businesses struggle to efficiently manage and market their curated experiences, ticketed events, and recurring programming, often relying on disparate third-party platforms that create operational complexity and inconsistent branding. This can lead to increased labor hours, fragmented customer experiences, and missed revenue opportunities.

Solution

Way provides an experiential platform that integrates directly into existing websites via a snippet of code, enabling businesses to manage and market their experiences from a centralized hub while maintaining brand consistency. The platform streamlines the booking process, eliminating the need for multiple third-party platforms and reducing operational overhead. Way offers tools to build, market, manage, and scale brand-defining experiences, ticketed events, and recurring programming.

Features

Direct website integration using a single line of code to inherit existing CSS properties and ensure brand consistency.

Experience builder with AI curation capabilities.

Booking management tools for resources, payments, and partners.

Session view for managing flexible durations.

Analytics and reporting dashboards.

Email and notification features for direct marketing.

Scalable infrastructure to support a growing number of experiences and participants.

Target Audience

Way's primary customers are brands in the hospitality sector, including hotels and resorts, seeking to create and manage curated experiences, ticketed events, and recurring programming for their guests and local communities.