Wayward is a SaaS platform that connects e‑commerce brands with a curated network of vetted influencers and publishers to drive Amazon sales. It offers real‑time attribution of clicks, conversions, and commissions, enabling pay‑for‑performance campaigns that charge only on verified sales, all managed from a single dashboard.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to scale influencer and publisher partnerships because tools are fragmented, performance is hard to measure, and commissions are often paid without clear attribution. This leads to inefficient spend, lack of transparency, and missed e‑commerce growth opportunities.
Solution
Wayward offers a single SaaS platform that matches brands with a curated network of vetted influencers and publishers focused on driving traffic to Amazon product listings. The platform provides real‑time tracking of clicks, conversions, and commissions, enabling pay‑for‑performance agreements that only reward measurable sales. Brands can manage all partnership activities—partner discovery, campaign setup, and performance reporting—in one dashboard, reducing operational overhead. Influencers and publishers receive optimized affiliate links and tools that increase commission rates and simplify earnings tracking. By centralizing data and automating workflows, Wayward turns fragmented influencer marketing into a transparent, results‑driven channel for e‑commerce growth.
Target Audience
Primary customers are e‑commerce brands selling on Amazon that want to grow sales through affiliate-driven influencer marketing, as well as influencers and publishers seeking higher‑commission Amazon affiliate opportunities.
Features
- Curated marketplace of pre‑vetted influencers and publishers with proven Amazon traffic performance
- Real‑time attribution engine that logs every click, conversion, and commission on Amazon listings
- Pay‑for‑performance pricing model that charges only on verified sales, eliminating upfront media spend
- Automated link optimization tool that maximizes click‑through rates and commission earnings
- Centralized dashboard for campaign creation, partner management, and detailed performance analytics
- Integration support for Amazon affiliate programs and export of data for existing marketing stacks