Wayvia provides an enterprise commerce enablement platform that links marketing touchpoints—such as ads, social media, retail media, influencer content, email, websites, QR codes, and AI shopping experiences—to measurable retailer sales. By aggregating pricing, inventory, product availability, and closed‑loop measurement data, the platform lets brands track conversion, protect revenue, and attribute sales across digital commerce channels. It also enforces MAP policies and offers shoppable media capabilities in a single integrated solution.
Funding
Funding not disclosed
Founders
Product
Problem
Enterprise brands sell through complex retail ecosystems where shoppers encounter many digital touchpoints—ads, social media, retail media, websites, and emerging AI shopping experiences—before purchasing. Without a unified system, brands struggle to connect these touchpoints to actual retailer sales, leading to fragmented measurement, lost revenue, and difficulty attributing performance across channels.
Solution
Wayvia provides a commerce enablement platform that links marketing interactions directly to retailer purchase paths, turning shoppable media into measurable sales. The platform aggregates product discovery data, pricing intelligence, inventory availability, and MAP (Minimum Advertised Price) enforcement, delivering closed-loop measurement of conversion and revenue impact. By integrating retail intelligence and analytics, Wayvia helps brands optimize campaigns, protect margins, and attribute sales across all commerce channels, including emerging AI-driven shopping interfaces.
Target Audience
Primary customers are enterprise consumer brands that sell through multiple retail partners and rely on digital marketing to drive in‑store and online purchases.
Features
- Shoppable media integration for ads, social content, influencer campaigns, email, QR codes, and AI shopping experiences
- Retail intelligence layer offering real-time pricing, availability, and MAP compliance data
- Closed-loop measurement that ties digital touchpoints to retailer sales and revenue outcomes
- Unified dashboard for cross-channel performance analytics and optimization insights
- API connectivity enabling seamless data flow between marketing platforms and retailer systems