Waypoint Converts offers an AI‑driven conversion toolkit that adds multi‑step forms and an interactive website assistant to senior‑living operators’ existing sites, capturing detailed prospect information without altering design. The platform syncs data in real time to major CRMs, provides an analytics dashboard for conversion metrics, and is delivered via a flat monthly subscription.
Funding
Funding not disclosed
Founders
Product
Problem
Senior living providers and related care organizations often rely on static “Contact Us” forms that capture minimal visitor information, resulting in low conversion rates and sales teams receiving insufficient data to personalize outreach. This leads to missed opportunities, higher cost per move‑in, and difficulty measuring marketing effectiveness.
Solution
Waypoint Converts delivers an AI‑driven conversion toolkit that augments existing websites without replacing their design. The Navigator and ProForms modules embed smart, multi‑step forms and an interactive website assistant that guide visitors toward qualified leads while preserving brand control. An Engagement Survey collects detailed preferences, and an AI Sales Assistant answers visitor questions in real time, funneling interest to the sales pipeline. All captured data is automatically synced to the client’s CRM and visualized in an analytics dashboard, enabling sales teams to prioritize follow‑ups and personalize conversations. The solution operates on a flat monthly subscription, giving clients full ownership of the leads generated.
Target Audience
The primary customers are senior living operators—including independent living, assisted living, CCRC, skilled nursing, and home‑care providers—as well as their recruitment and HR teams seeking higher‑quality online leads.
Features
- Seamless JavaScript integration that overlays smart, multi‑question forms without altering the site’s layout or performance
- AI‑powered website assistant that engages visitors, qualifies intent, and routes them to the appropriate sales funnel
- Dynamic Engagement Survey that captures demographic, care‑type preferences, and budget cues for richer prospect profiles
- Real‑time data push to major CRMs (Salesforce, HubSpot, Microsoft Dynamics) via secure API endpoints
- Analytics Dashboard with conversion funnels, form abandonment metrics, and GA4 tracking for data‑driven optimization
- Built‑in live chat widget and cost‑calculator module to address immediate visitor inquiries and estimate pricing
- Role‑based access controls and end‑to‑end encryption to ensure HIPAA‑compliant handling of personal health information
- Configurable monthly subscription model with unlimited site deployments and no per‑lead fees