Provides a hyperlocal news app that delivers summarized news articles in eight regional languages, leveraging AI-driven personalization to tailor content based on user preferences. It addresses the need for accessible, concise news consumption by covering stories from 400 districts and generating over 4 billion monthly screen views, making it a leading platform in India’s vernacular news landscape.
Funding
$30.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals in India lack convenient access to news in their local languages, especially at the hyperlocal level, making it difficult to stay informed about events in their immediate surroundings. Existing news sources often provide delayed or generalized information, failing to cater to the specific needs and interests of diverse communities across the country.
Solution
Way2News addresses this by providing a hyperlocal news app that delivers summarized news articles in eight regional languages, covering stories from over 400 districts. The platform leverages AI-driven personalization to tailor content based on user preferences, ensuring that individuals receive news relevant to their specific location and interests. By offering concise updates and focusing on local events, Way2News enables users to stay informed about their communities without spending excessive time sifting through irrelevant information. The app supports user-generated content, allowing verified contributors to report on local happenings, further enhancing the depth and breadth of coverage.
Target Audience
The primary audience includes individuals across India who prefer to consume news in their local language and want to stay informed about hyperlocal events and updates in their specific region or community.
Features
- AI-powered personalization algorithms that tailor news feeds based on user language, location, and category preferences
- Support for eight regional languages: Telugu, Tamil, Kannada, Hindi, Marathi, Bengali, Malayalam, and Gujarati
- Hyperlocal news coverage spanning over 400 districts, 1,100 mandals, and towns
- Short-summarized news format for quick and easy consumption
- User-generated content platform allowing verified local reporters to contribute stories
- Push notifications for real-time updates on breaking news and local events
- Bookmark feature to save articles for later reading
- Dark mode option for comfortable reading in low-light conditions
- Digital magazines covering various topics such as health, business, career, and travel
- Live cricket score updates and astrology forecasts