Wavespot provides a unified network service that allows businesses to leverage analytics and marketing solutions through their WiFi. Their platform collects customer data, analyzes traffic, and automates targeted promotions to drive sales and customer engagement both in-store and off-site. This helps businesses connect with customers and encourage repeat visits.
Funding
Funding not disclosed
Founders
Product
Problem
Many brick-and-mortar businesses struggle to capture customer data and leverage it for targeted marketing, hindering their ability to drive repeat business and measure marketing ROI. Traditional methods like keychains or downloaded apps create friction, limiting customer participation in loyalty programs.
Solution
Wavespot offers a unified network service that transforms existing WiFi infrastructure into a customer engagement and analytics platform. When customers access the free WiFi, they are seamlessly enrolled in the business's loyalty program, enabling ongoing communication and personalized offers. The platform collects customer data, analyzes foot traffic, and automates the delivery of targeted coupons, emails, and social messages, both in-store and off-site. This allows businesses to acquire customers frictionlessly, manage marketing campaigns efficiently, and understand customer behavior to optimize marketing strategies.
Target Audience
Wavespot primarily targets brick-and-mortar businesses such as restaurants, retail stores, salons, and entertainment venues seeking to enhance customer engagement, drive repeat visits, and measure the effectiveness of their marketing efforts.
Features
- Social WiFi login for frictionless customer enrollment in loyalty programs
- Automated email and coupon delivery based on customer visit history
- Real-time foot traffic analytics and campaign performance measurement
- Integration with popular email marketing platforms like Mailchimp and Constant Contact
- Customizable offers and promotions targeted by customer groups, day of the week, and time of day
- Social listening to monitor online reviews and brand mentions
- Customer-to-customer referral incentives through social sharing
- Cloud-based platform requiring no additional hardware or software downloads