Tom Capasse
Founder
WA
Waterfall Asset Management LLC
Waterfall provides a platform that integrates with retailers' existing systems to offer customers multiple financing options at checkout. This allows retailers to increase sales by providing accessible payment plans and instant credit decisions to a broader customer base.
- Enterprise Software
- Financial Technology
- Software Only
Updated 6 months ago
Funding
Funding rounds are not available yet.
Founders
Jack Ross
Founder
Product
Problem
Retailers often struggle to offer diverse financing options to customers, leading to lost sales due to limited payment flexibility and potentially high financing costs. Employees may not consistently explore all available financing avenues, resulting in missed revenue opportunities and suboptimal financing terms for both customers and the business.
Solution
Waterfall provides a platform that integrates with retailers' existing systems to streamline the financing process, offering customers a range of payment options from multiple lenders. The platform enables retailers to quickly assess customer eligibility across various financial institutions without impacting the customer's credit score, facilitating faster credit decisions and improved customer satisfaction. By automating the financing selection process, Waterfall helps retailers reduce financing costs, increase sales by providing more accessible payment plans, and gain insights into employee performance related to financing offers. The platform also offers marketing tools to engage customers with personalized offers and automated review requests.
Target Audience
The primary target audience includes retailers seeking to increase sales, reduce financing costs, and improve customer satisfaction by offering a wider range of financing options.
Features
- Instant pre-qualification for multiple lenders without impacting customer credit scores
- Automated comparison of financing terms and fees across different lenders
- Employee performance tracking on sold, pending, and abandoned deals
- Automated marketing suite for personalized customer engagement and promotions
- Automated customer review requests on platforms like Google
- Reporting dashboard for approved credit limits and sales data
- Integration with existing retail systems for seamless operation
- Secure transactions and data handling