The startup operates an online platform for ordering Japanese foods, providing a range of groceries including thinly sliced meat, Asian vegetables, and seafood with free delivery. This service addresses the challenge of accessing authentic Japanese ingredients conveniently, enhancing the culinary experience for users.
Funding
$760K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Accessing authentic Japanese and Asian groceries and prepared meals can be challenging for individuals in the UK, especially those outside major metropolitan areas. Traditional brick-and-mortar stores often have limited selections or are geographically inconvenient, leading to difficulties in preparing authentic cuisine.
Solution
WASO provides an online platform delivering a wide range of Japanese and Asian groceries, ready-to-cook meal kits, and prepared dishes directly to customers throughout the UK. The service offers a curated selection of items, including thinly sliced meats, Asian vegetables, seafood, and specialty products not commonly found in local supermarkets. WASO ensures freshness and quality through rapid delivery services, including same-day options in London and next-day delivery for other areas, with specialized packaging to maintain frozen goods during transit. The platform also features a best-price guarantee, promising to beat any competitor's online price for Japanese groceries, and provides free delivery for frozen goods across the UK.
Target Audience
The primary target audience includes individuals and families in the UK seeking authentic Japanese and Asian groceries and prepared meals, particularly those who value convenience and a wide selection of specialty items.
Features
- Extensive selection of Japanese and Asian groceries, including rice, noodles, seasonings, snacks, and beverages.
- Wide variety of prepared dishes, such as bento boxes, sashimi, and traditional Japanese meals, crafted by experienced chefs.
- Frozen delivery service ensuring freshness and quality, with guaranteed theft coverage.
- Flexible delivery options, including same-day delivery in London and next-day delivery for most of the UK.
- Best price guarantee, matching or beating competitor prices on Japanese groceries.
- Kids' meal kits co-developed by a Michelin-starred chef and a nutritionist.
- User-friendly online platform with detailed product information and easy ordering process.