Wasoko is a mobile‑first B2B e‑commerce platform that connects informal shop owners in Africa with a wide catalog of wholesale goods at competitive prices. It offers free same‑day door‑to‑door delivery and credit facilities that let retailers receive inventory and pay later, while providing data insights and personalized promotions to help them manage stock and pricing.
Funding
$125M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+4Founders
Product
Problem
Informal retailers in Africa often face limited access to affordable wholesale products, unreliable supply chains, and insufficient working capital, which hampers their ability to stock shelves and serve customers efficiently.
Solution
Wasoko operates a mobile-first B2B e‑commerce platform that connects small shop owners with a wide catalog of competitively priced goods. Retailers place orders through the Wasoko app or via phone, and the company provides free same‑day, door‑to‑door delivery across multiple African markets. To address cash‑flow constraints, Wasoko offers credit facilities that allow shopkeepers to receive inventory and pay after a short period. The platform also supplies market insights, personalized promotions, and data dashboards to help retailers optimize ordering and pricing decisions. By consolidating ordering, logistics, and financing, Wasoko streamlines the supply chain for informal retailers and supports local economic growth.
Target Audience
Primary customers are informal shop owners and small‑scale retailers in East and West Africa who need reliable product sourcing, rapid delivery, and financing to grow their businesses.
Features
- Mobile app and phone ordering channels for easy product selection and order placement
- Free same‑day last‑mile delivery to retailers’ storefronts in Kenya, Tanzania, Uganda, Rwanda, Côte d’Ivoire, and Senegal
- Credit line for working‑capital financing, enabling inventory purchase with deferred payment
- Competitive wholesale pricing across a broad range of consumer goods
- Smart data dashboards delivering market trends, sales insights, and personalized promotions
- Dedicated field sales agents for onboarding, support, and relationship management