Wasla is an incentivized mobile browser that reduces user data costs by utilizing mobile advertising to provide cashback and discount codes for online shopping. The platform enables users to earn rewards that can be redeemed for airtime and gift cards, addressing the need for cost-effective online shopping solutions.
Funding
$10.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many mobile users, particularly in developing markets, face high data costs that limit their access to online shopping and other web-based services. Traditional browsers do not offer built-in mechanisms to offset these costs, creating a barrier to entry for users with limited budgets. This can lead to reduced online engagement and missed opportunities for both consumers and businesses.
Solution
Wasla Browser is a mobile web browser designed to reduce user data costs by integrating mobile advertising with cashback rewards and discount codes for online shopping. The browser allows users to earn cashback points while shopping online, which can then be redeemed for airtime, gift cards, and vouchers. By providing a cost-effective browsing experience, Wasla aims to increase internet accessibility and engagement for users who are sensitive to data charges. The platform also incorporates a Google-powered search engine and a deal finder to help users discover the best online shopping deals.
Target Audience
Wasla Browser primarily targets mobile users in developing markets who are seeking ways to reduce their data costs while shopping online, as well as value-conscious consumers looking for deals and cashback rewards.
Features
- Integrated Google-powered search engine for finding online products and services
- Deal finder that automatically identifies cashback offers and discount codes from various online stores
- Cashback rewards program where users earn points for shopping through the browser
- Redemption system allowing users to exchange cashback points for airtime, gift cards, and vouchers
- Lightweight design that consumes less data and storage space compared to standard browsers
- Personalized shopping feed that provides tailored product recommendations
- Real-time notifications for the latest and hottest deals available online