This company develops technology that embeds loyalty program enrollment and reward redemption directly into the payment experience. Their solutions enable instant, one-tap customer enrollment and automatic identification at the point of sale. This integration removes friction from traditional loyalty programs, driving higher customer engagement and retention.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional loyalty programs require customers to download apps, fill out forms, or present physical cards, creating friction that reduces enrollment rates and hampers real-time reward delivery. Merchants also struggle with manual identification at checkout, leading to missed personalization opportunities and lower repeat‑purchase frequency.
Solution
WasHere embeds loyalty functionality directly into the point‑of‑sale payment flow, allowing customers to join a program with a single tap during checkout. The platform captures a tokenized payment identifier to recognize returning shoppers automatically, applying discounts, points, or personalized offers without additional steps. Rewards are issued instantly and recorded in a cloud‑based ledger that synchronizes with merchant dashboards for real‑time analytics. Integrated push‑notification services enable context‑aware promotions based on location, purchase history, or calendar events, driving timely engagement. The solution is delivered via a lightweight SDK that integrates with existing POS or e‑commerce systems, eliminating the need for separate loyalty hardware or software.
Target Audience
The primary customers are brick‑and‑mortar and online merchants such as retail stores, restaurants, supermarkets, convenience stores, pharmacies, fitness centers, fast‑food outlets, and fuel stations seeking to streamline loyalty acquisition and increase repeat business.
Features
- One‑tap enrollment SDK that registers customers during the payment transaction using tokenized payment identifiers
- Automatic customer recognition on subsequent purchases, triggering real‑time reward application without manual lookup
- Instant reward issuance with cloud‑hosted ledger and API access for merchant reporting and analytics
- Contextual push‑notification engine that delivers personalized offers based on geolocation, transaction data, and temporal triggers
- Seamless integration with POS terminals, e‑commerce platforms, and payment gateways via RESTful APIs and webhooks
- Compliance with PCI DSS and GDPR standards, including end‑to‑end encryption of payment and loyalty data
- Merchant dashboard featuring enrollment metrics, redemption rates, and cohort analysis for data‑driven loyalty optimization
- Scalable architecture supporting millions of active wallet cards across multiple retail verticals