This company sells prescription eyeglasses, sunglasses, and contact lenses directly to consumers online and in retail locations. They offer a selection of frames across various styles and provide integrated eye exam services. Customers benefit from transparent pricing, home try-on options, and convenient purchasing channels for their vision needs.
Funding
$75M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Consumers often must visit physical optical shops to obtain prescription eyewear, incurring high costs, limited frame selection, and inconvenient appointment scheduling. Managing vision insurance, FSA/HSA benefits, and returns adds further complexity, while many shoppers lack a convenient way to evaluate fit and style before purchase.
Solution
The company provides a fully online eyewear platform that lets customers order prescription eyeglasses, sunglasses, and contact lenses directly to their door. An interactive style quiz and a home‑try‑on program help users assess fit and aesthetics without a clinic visit. All frames start at $95 and include prescription lenses with scratch‑resistant, anti‑reflective, or UV‑blocking coatings as selected. Shipping is free and returns are accepted within 30 days, simplifying the purchase cycle. Integrated insurance, FSA, and HSA processing applies eligible benefits automatically at checkout. Users can also schedule in‑store eye exams and receive digital prescription records. A mobile app offers personalized frame recommendations and order tracking.
Target Audience
Primary customers are individual consumers seeking prescription eyeglasses, sunglasses, or contact lenses who value affordable style, convenient online ordering, and seamless insurance integration. The service also targets shoppers who prefer to try frames at home before committing and those needing routine eye exams.
Features
- Interactive style quiz and virtual try‑on workflow to match frames to face shape and preferences
- Home‑try‑on kit (mail‑in) allowing up to five frames to be tested for five days before purchase
- Prescription lens options (single‑vision, progressive, bifocal, blue‑light, UV‑blocking) with scratch‑resistant and anti‑reflective coatings included by default
- Transparent pricing model: frames start at $95 with lenses bundled, no hidden mark‑ups
- Free standard shipping and 30‑day, no‑question return policy for all eyewear and contacts
- Automatic acceptance of vision insurance, FSA, and HSA benefits; real‑time eligibility check at checkout
- In‑store comprehensive eye exams (glass‑only, glasses + contacts) bookable online, with results synced to the user’s account
- Mobile app featuring AI‑driven frame recommendations, order status, and digital prescription storage